Susan Platt

Executive & Entrepreneur

Knowledge is only potential power.

The real power lies in getting things done.


I am a Swiss based, results-oriented, multilingual, tech-savvy business executive, entrepreneur, family officer and communications professional with 20+ years of experience in operations and project management across a diverse range of roles and industries and 10 years in senior or executive positions in family offices and international estate management. 

My experience in different roles has equipped me with a broad skill-set that allows me to work effectively in teams and independently, and to approach multi-disciplinary undertakings and complex assignments with understanding and pragmatism.

I am known as a quick thinker and efficient problem solver. 

In the past I successfully developed and launched products such as Switzerland’s first ever electronic movie voucher Ciné-Card, I organised numerous events and fundraisers with international talents, and I have written and edited for several publications in multiple languages.

I have a well-honed sense for business and am an avid supporter of team work and air play.

I am passionate about creating positive change.

Along these lines I support a select number of non-profit organisations and small businesses on a pro bono basis.

Two issues I advocate strongly are gender equality and developing creative learning systems for the next generation.


Boards & Memberships

Affiliate Member

Swiss Chapter Member

Certified Bitcoin Professional


Board Member, Writer, Association Co-Founder

THE POWERHOUSE, Professional Women‘s Network
Board Member, Association Co-Founder


Bilingual proficiency / deep skill
correspondence / contracts / negotiating

Bilingual proficiency / deep skill
correspondence / contracts / negotiating

Fluent spoken
Advanced written skills

Fluent spoken
Intermediate written skill

HTML / CSS advanced
javascript intermediate
PHP intermediate


Skill Set (Selection)

Business Advisory

strategy development
project management
monitoring & controlling



multilingual writing & editing
adaptating for screen and print
developing narratives & content


legal research
case analysis & reports
data analysis

Family Officer

estate management
staff management
concierge services


web design
html, css, javascript, php
social media


Swiss Quality & Efficiency

Business Advisory

business plan development
contract negotiations
strategy development


graphic design
corporate identity
desktop publishing

Curriculum Vitae

Professional Experience


01.2018 – today
01.2018 – 06.2020 as Deputy CEO


  • Business management
  • Business development
  • Administration of trust and international estate matters
  • Overseeing quarterly investment reports for clients
  • Paralegal to TEP member (Trustee & Attorney-at-Law)

De la Cruz Family Office GmbH

08.2013 – 12.2017

Managing Director / Family Officer

  • Estate management
  • Staff management 
  • Transaction & project management

Baumgartner Frey Family Office AG

01.2010 – 07.2013

Senior Manager

  • Transaction and project management (real estate, art & other luxury goods)
  • Communications management & development
  • Family Officer to key client
  • Legal research and memoranda
  • Corporate administration incl. company establishment

Atlas Business Language GmbH

01.2009 – 12-2009

Creative Director / Office Manager

  • Re-branding of all on- and offline tools
  • Re-launch of website (copywriting, programming and maintenance)
  • Office management
  • Staff administration incl. payroll 

Niederer Kraft & Frey AG

04.2007 – 12.2008

In-house Magazine Editor / Paralegal (Tax Department)

  • Legal research

  • Drafting of various legal memoranda 

  • Editor of in-house magazine

  • Intranet content management

Foundation for the Animal in the Law

10.2004 – 12.2006

Fundraiser / Office Manager

Niederer Kraft & Frey AG

02.2003 – 09.2004

Executive Assistant / Paralegal (Private Clients)

  • Drafting of complex legal documents in German, English and French
  • Legal research / time management for partner
  • Travel management for partner

O2 Marketing & Kommunikation GmbH

07.2001 – 09.2002

Advertising Consultant

  • Key account management for national and international clients 
  • Project management for various national campaigns
  • Copy writing and editing for various campaigns

Art & Work AG

07.2000 – 05.2001

Communications Consultant

  • Key account and project management for national and international clients
  • Editorial contributor on various publications (in D / E / F / I)
  • Copy writing for various magazines

NHL National Hockey League Europe

02.1999 – 06.2000

Marketing & Office Manager

  • Direct marketing coordination

  • Planning and supervising of various print products

  • Orgnization and coordination of events

KITAG Kino-Theater AG

01.1995 – 02.1998

Marketing Manager

  • Development and execution of Ciné-Card – first Swiss electronic movie voucher 

  • Marketing and administration of Ciné-Card (monitoring of sales, creation of customer data base, planning and implementing of direct mailings to CC owners, evaluation of statistics), design of new card layouts

  • Planning and implementation of advertising campaigns 

  • Conceptual co-work and co-editor for movie magazine „Close Up“ 

  • Event Organisation (Movie premieres and theatre productions)

KITAG Kino-Theater AG

03.1989 – 12.1994

Theatre Manager / Projectionist

  • Theatre Manager Multiplex Cinema ABC, Zurich  (02.1993 – 12.1994)
  • Projectionist THX Wellenberg, Zurich (1991-1993)
  • Usher Cinema Corso, Zurich (1989 – 1991)

Entrepreneurial Journey

INVICTUS A Spark in the Dark


Founder, Publisher & Producer

  • Idea, implementation of one-off publication for an online magazine featuring words and art created during the COVID 19 lockdown. 
  • Brand development
  • Design, programming and copy writing for website

Swiss Small Biz Bootcamp

2017 – 2020

Mentor & Consultant

  • Development of workshops for Expat Entrepreneurs in Switzerland
  • Brand development
  • Design, programming and copy writing for website
  • Design, layout and copy writing for course material
  • Face to face implementation of workshops

Slime Passions

2017 – 2018

Mentor & Consultant for Teenager

  • Brand development
  • Website design and hosting
  • Distribution concept
  • Sales assistance

Jumping Mouse Webservices

2009 – 2017

Founder, Webdesigner & Consultant

  • Concept and webdesign, programming
  • Domain and hosting management for clients
  • Various desktop publishing & production
  • Graphic design

Testimonials & References

“I have a great deal of respect for good leaders. A recommendation of Susan Platt is so obviously simple yet hard to encapsulate. As a business leader, she is not only a unique and powerful facilitator but also an ally measuring common value with excellent strategic thinking.

It is so very rare to find a valuable business person with such a diverse range of skills that balance holistic business operational, financial and technology perspectives. In my direct experience, Susan not only makes good decisions but makes decisions that lead people and firms to perpetuate positive growth. She has not only helped FLYERBEE’s foundation process but driven others successes by consulting startups in communication and hiring.

I can wholeheartedly recommend Susan for any role in a leadership position.”

Agustin Musi

CEO, Habitusnet

“In the decade Susan spent with KITAG, she was tasked and responsible for the management of a variety of large projects and undertakings, including various premieres with international talent and marketing campaigns. Most notably, she was in charge of developing and implementing the launch of Switzerland’s first ever movie voucher “Ciné-Card” in close co-operation with the management back in 1996. Not only did she deliver the finished project on time and in budget, but she went on to manage its further development, including special editions and the management of a loyalty program, which helped secure a large sponsorship deal with a Swiss bank. In all her endeavours, I knew Susan to be an extremely reliable, diligent and solution oriented problem solver, who would get whatever challenge came her way, done.”

Philippe Täschler

CEO, KITAG Kino Theater AG

Susan joined the Stiftung für das Tier im Recht (TIR; Foundation for the Animal in the Law) in its early years and was in charge of handling a variety of matters including translating of complex legal papers, coordinating fundraising activities as well as various PR work including writing and editing for press releases and web content management. In the course of the years that we worked together, I have gotten to know her as a diligent, kind and highly energetic one woman powerhouse, capable of handling a multitude of tasks at the same time with a smile on her face.

Dr. Gieri Bolliger

Attorney-At-Law, Executive Director of TIR

I worked closely with Susan within a dynamic start-up environment. Susan was a tremendous asset to our organisation and clearly the ‘safety net’ that we needed to ensure nothing fell through the cracks. I very much appreciated her work ethic and dedication, as well as her intelligence and business acumen.

Brad Kwong

Former Managing Director, NHL (Europe)

Susan injected a good dose of her business acumen into our online cultural magazine The Woolf and its associated Writecon workshops. She helped us get established as an association under Swiss law, setting up an official bank account and finally moving and relaunching the online magazine. I am thrilled to have her on board and look forward to our continued collaboration.

J.J. Marsh

Author and Publisher

Pro Bono Engagements

© 2020 Susan Platt
All rights reserved