Susan Platt

Executive, Entrepreneur
& Communications Consultant

Swiss based, results-oriented, multilingual, tech-savvy business executive, entrepreneur, family officer and communications professional with 20+ years of experience in operations and project management across a diverse range of roles and industries and 10 years in senior or executive positions in family offices and international estate management. 

Her experience in different roles has equipped her with a broad skill-set that allows her to work effectively in teams and independently, and to approach multi-disciplinary undertakings and complex assignments with understanding and pragmatism.

Susan is known as a quick thinker and efficient problem solver. 

She  is an avid supporter of team work and fair play and is passionate about creating positive change.

Along these lines she supports a select number of non-profit organisations and small businesses on a pro bono basis.

Two issues she advocates strongly are gender equality and developing creative learning systems for the next generation.

 

Boards & Memberships

SOCIETY OF TRUST & ESTATE PRACTITIONERS (STEP)
step.org
Affiliate Member

MENSA INTERNATIONAL HIGH IQ SOCIETY
mensa.org
Swiss Chapter Member

CRYPTOCURRENCY CERTIFICATION CONSORTIUM
cryptoconsortium.org
Certified Bitcoin Professional

THE WOOLF (Online Lit Magazine)
thewoolf.org
(legacy)
thewoolfx.com (current)
Board Member, Writer, Association Co-Founder

THE POWERHOUSE, Professional Women‘s Network (retired)
powerhousezurich.org
Board Member, Association Co-Founder

Skills

C-SUITE   
Transformational leadership
Business & change management
Vision, values and strategy development
Communications & presenting
Strategic thinking
Team & relationship building
Adaptive resilience & grit
Decision-making
Learning agility

COMMUNICATIONS   
Writing & editing in German and English
Social media management & influence
Brand & company culture building
Reputation management
Internal & external communications

FAMILY OFFICER
Estate management
Staff management
Transaction & project management

PARALEGAL
Legal research
Case analysis & reports
Data analysis

 

Languages

ENGLISH
Bilingual proficiency

GERMAN
Bilingual proficiency

FRENCH
Fluent spoken
Advanced written skills

ITALIAN
Fluent spoken
Intermediate written skills

Digital Office Toolbox

Office
MS 365 Word / Excel / Teams : expert
Zoom etc. : advanced

GRAPHIC & WEB DESIGN
Photoshop : advanced
Indesign: advanced
Illustrator: standard
HTML / CSS Coding: advanced
WordPress : expert

 

Professional Experience

INTERHOLD AG
Family Office Services Swisstrust AG

01.2018 – today
01.2018 – 06.2020 as Deputy CEO

CEO

  • Business & change management
  • Business development & client acquisition
  • Vision, value, and strategy development
  • Project management & key client support (including family officer and directorship functions) for private UHNWI clients and corporate clients
  • Compliance and data protection responsibility
  • Staff recruitment, organization and implementation of annual evaluations
  • Digitalization and automation projects for data aggregation in the fiduciary sector, and investment monitoring and investment reporting tools
  • Administration of trust and international estate matters
  • Oversight of quarterly investment reports for clients

De la Cruz Family Office GmbH

08.2013 – 12.2017

Managing Director / Family Officer

  • Estate management
  • Staff management 
  • Transaction & project management

Baumgartner Frey Family Office AG

01.2010 – 07.2013

Senior Manager

  • Transaction and project management for real estate, art and other luxury goods
  • Communications management & development
  • Family officer to key client
  • Legal research and memoranda
  • Corporate administration including company establishment

Atlas Business Language GmbH

01.2009 – 12-2009

Creative Director / Office Manager

  • Re-branding of all on- and offline tools
  • Re-launch of website (copywriting, programming and maintenance)
  • Office management
  • Staff administration including payroll

Niederer Kraft & Frey AG

04.2007 – 12.2008

In-house Magazine Editor / Paralegal (Tax Department)

  • Legal research
  • Drafting of various legal memoranda
  • Editor of in-house magazine
  • Intranet content management

Foundation for the Animal in the Law

10.2004 – 12.2006

Fundraiser / Office Manager

Niederer Kraft & Frey AG

02.2003 – 09.2004

Executive Assistant / Paralegal (Private Clients)

  • Drafting of complex legal documents in German, English and French
  • Legal research / time management for partner
  • Travel management for partner

O2 Marketing & Kommunikation GmbH

07.2001 – 09.2002

Advertising Consultant

  • Key account management for national and international clients
  • Project management for various national campaigns
  • Copywriting and editing for various campaigns

Art & Work AG

07.2000 – 05.2001

Communications Consultant

  • Key account and project management for national and international clients
  • Editorial contributor to various publications (in D / E / F / I)
  • Copywriting for various magazines

NHL National Hockey League Europe

02.1999 – 06.2000

Marketing & Office Manager

  • Direct marketing coordination
  • Planning and supervision of various print products
  • Event organization and coordination

KITAG Kino-Theater AG

01.1995 – 02.1998

Marketing Manager

  • Development and execution of Ciné-Card, the first Swiss electronic movie voucher 
  • Marketing and administration of Ciné-Card (including sales monitoring, customer data base creation, planning and implemention of direct mail to card owners, statistical evaluation or response rate, new card design)
  • Planning and implementation of advertising campaigns 
  • Co-lead of concept design and editorial for Close Up movie magazine 
  • Event organization (movie premieres and theatre productions)

KITAG Kino-Theater AG

03.1989 – 12.1994

Theatre Manager / Projectionist

  • Theatre Manager Multiplex Cinema ABC, Zurich (02.1993 – 12.1994)
  • Projectionist THX Wellenberg, Zurich (1991 – 1993)
  • Usher Cinema Corso, Zurich (1989 – 1991)

Entrepreneurial Journey

INVICTUS A Spark in the Dark

2020
invictus-spark.org

Founder, Publisher & Producer

  • Concept and production of one-off online literary & visual arts magazine created during the COVID 19 lockdown

  • Brand development

  • Design, programming and copywriting for website

Swiss Small Biz Bootcamp

2017 – 2020
smallbizbootcamp.com

Mentor & Consultant

  • Development of workshops for expat entrepreneurs in Switzerland
  • Brand development
  • Design, programming and copywriting for website
  • Design, layout and copywriting for course material
  • Face-to-face implementation of workshops

Slime Passions

2017 – 2018
slimepassions.com

Mentor & Consultant for Teen Entrepreneur

  • Brand development
  • Website design and hosting
  • Distribution concept
  • Sales assistance

Jumping Mouse Webservices

2009 – 2017

Founder, Web designer & Consultant

  • Concept. web design and programming
  • Domain and hosting management for clients
  • Desktop publishing & production
  • Graphic design

Testimonials

I met Susan in 2013 and she came across as a passionate individual with endless energy, enthusiasm and the drive to make things happen for others, no matter what walk of life they came from. I asked her to join the Powerhouse, a Swiss network for like minded women who wanted to advance gender equality. Her approach and commitment meant that we asked her to join the Board not long after. One of the best decisions we made… Her ideas and energy gave the Board a renewed enthusiasm for the work we were doing and we achieved some good things for the next 7 years. Working with Susan taught me a lot and it was a privilege getting to know her professionally and personally. While the Powerhouse “closed its doors” in 2019, Susan’s legacy as part of this team goes on.

Kate Hughes

Chief People and Sustainability Officer, Cover-More Group

I’ve had the privilege of working with Susan on two creative endeavors: Invictus, her online journal inviting writers and artists to explore the impact of the Covid-19 pandemic, and The Woolf, a respected online literary and art journal. What has struck me most about working with Susan is her ability to call on her creativity, sense of compassion and innate positivity while getting things done at a very high standard. And she always manages to keep the focus on finding a solution when challenges do arise. I count these two projects as some of the most gratifying and professionally led I have ever worked on, and I believe that is because of Susan.

Daryl Miller Salomons

Creative English copywriting & editing for organizations, brands and leaders, DMS Writing

Susan was a co-board member of The Woolf, an all-women non-profit organisation focused on promoting literature. She was an energetic influence, maintaining the highest standards, immensely creative in her output, supportive of others and encouraging towards other women in the literary field. In addition to a regular literary magazine, we ran workshops and held networking events for fellow writers. Her technical ability, managerial skills and financial acumen were flawless, but her championing of her fellow women in the creative arts was outstanding. Working with Susan was an uplifting and wholly beneficial experience for all of us.

Jill J. Marsh

Author and Co-Founder of Triskele Books, JJ Marsh

I have a great deal of respect for good leaders. A recommendation of Susan Platt is so obviously simple yet hard to encapsulate. As a business leader, she is not only a unique and powerful facilitator, but also an ally measuring common value with excellent strategic thinking.

It is so very rare to find a valuable business person with such a diverse range of skills that balance holistic business operational, financial and technology perspectives. In my experience, Susan not only makes good decisions but decisions that lead people and firms to perpetuate positive growth. She has not only helped FLYERBEE’s foundation process but driven others’ successes by consulting start-ups in communications and hiring.

I can wholeheartedly recommend Susan for any role in a leadership position.

Agustin Musi

CEO, Habitusnet AG

Susan joined the Stiftung für das Tier im Recht (TIR i.e. Foundation for the Animal in the Law) in its early years and was in charge of handling a variety of matters, including translating complex legal papers and coordinating fundraising activities as well as various PR work, including writing and editing for press releases and web content management. In the course of the years that we worked together, I have gotten to know her as a diligent, kind and highly energetic one-woman powerhouse, capable of handling a multitude of tasks at the same time with a smile on her face.

Dr. Gieri Bolliger

Attorney-At-Law, Executive Director of TIR

In the decade Susan spent with KITAG, she was tasked with and responsible for the management of a variety of large projects and undertakings, including premieres with international talent and marketing campaigns. Most notably, she was in charge of developing and implementing the launch of Switzerland’s first-ever movie voucher “Ciné-Card” in close co-operation with the management back in 1996. Not only did she deliver the finished project on time and on budget, but she went on to manage its further development, including special editions and a loyalty program, which helped secure a large sponsorship deal with a Swiss bank. In all her endeavors, I knew Susan to be an extremely reliable, diligent and solution-oriented problem solver, who would get whatever challenge came her way, done.

Philippe Täschler

CEO , KITAG Kino Theater AG

I worked closely with Susan within a dynamic start-up environment. Susan was a tremendous asset to our organization and clearly the ‘safety net’ that we needed to ensure nothing fell through the cracks. I very much appreciated her work ethic and dedication, as well as her intelligence and business acumen.

Brad Kwong

Former Managing Director, NHL (Europe)

Pro Bono Engagements

Contact

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